The 'Bosco Diffuso DESPAR' tree planting campaign from DESPAR Italia returned for its third edition. Over the course of the initiative, DESPAR Italia and the six companies making up the consortium have planted more than 4,500 trees.

After the success of the first two iterations, DESPAR Italia renewed its commitment to the environment this year. The ‘Bosco Diffuso DESPAR’ unites DESPAR Italia and the six companies of the consortium to provide the planting of trees across the areas in which the DESPAR brand operates.

Regenerating damaged areas

This years initiative specifically focuses on the the prevention and regeneration of territories affected by environmental disasters, with the aim of promoting the recovery of damaged areas. Such reforestation becomes a strategic action that makes it possible to repair environmental damage and prevent future emergencies, since trees protect the soil, regulate water, and counteract erosion and hydrogeological instability.

In 2025, 1,500 new trees will be planted in different regions where the DESPAR brand operates. Including the totals planted in the previous two iterations, the total planted so far throughout Italty from the “Bosco Diffuso Despar” initiative will reach 4,500.

The initiative is run in partnership with environmental organisation PlanBee, and the planting of new trees takes place in collaboration with local non-profit organisations. Schools and other communities are able to actively take part in tree planting, providing education to students on creating a forest and creating ecological awareness and the importance of taking care of the environment.

DESPAR Italia’ sustainability focus

Michela Cocchi, Brand Manager of Despar Italia, said: “With the ‘Bosco Diffuso DESPAR’ initiative, we are once again strengthening the link between our Group, local communities and the environment. It is a project with a strong environmental value, now in its third edition, with which we want to contribute to enhancing and protecting the territories in which we operate.

“The ‘Bosco Diffuso DESPAR’, together with the ‘Case delle Api DESPAR’ project dedicated to the protection of biodiversity that we launched this year, is one of the actions outlined in our Sustainability Manifesto: a charter of values shared with our members, which guides the strategies and objectives of our reality towards the promotion of environmental and social projects consistent with the Sustainable Development Goals of the United Nations 2030 Agenda. These are initiatives that confirm the deep bond that unites Despar to the territories and the people who live there”

Source: DESPAR Italia.

Read more news about SPAR Italy.

About SPAR Italy

SPAR Italy, known locally as DESPAR Italia, was first granted the SPAR brand licence in 1959. DESPAR Italia grants sub-licenses to regional partners, all of whom work together to grow the brand across the country. As a limited liability consortium, DESPAR Italia aims to provide itself with a corporate structure with a more efficient and flexible organisational structure. The central office places a strong emphasis on own brand product sourcing, supplementing the buying power of the consortium in the market.