Online shopping, particularly for grocery and food items, is a relatively new concept in Zimbabwe, with much of the population having no or limited access to the internet. Many are also hesitant to complete purchases without seeing and handling items first – making the marketing of SPAR Online to local customers an important task for SPAR Zimbabwe.
In spite of these hurdles, SPAR Zimbabwe is delighted with the response to date, recording 11,000 unique visits to the site within the first few weeks and over 560 customer registrations.
Outside of Zimbabwe, the majority of visitors to the site come from the USA, UK, and South Africa, driven by Zimbabweans living abroad who are keen to purchase groceries for their families back home. With the country’s continued economic challenges, access to an online shopping option from outside of the country, payable remotely and delivered locally, is proving very popular.
Currently, the free home-delivery service is only available in the country’s capital, Harare, with an option for shoppers to also collect from specified SPAR stores in the city. SPAR Zimbabwe hopes to roll-out the online service to other cities around the country in the near future.
Source: SPAR Zimbabwe
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About SPAR Zimbabwe
In 1967, SPAR Zimbabwe (then Rhodesia) signed a licence agreement with SPAR International and became the 13th country to join the SPAR worldwide organisation.
In the fourth quarter of 2015, independent retailer, Darren Lanca, took over the licence to operate the SPAR Brand in this market after Innscor made the decision to divest of this retail division.