At SPAR, we believe in strengthening local supplier partnerships to shorten the supply chain, guarantee freshness, and foster a mutual understanding based on community and trust. This local approach has been especially relevant in Zimbabwe during the COVID pandemic when borders were closed and cross-border transportation was severely limited.
SPAR has been a member of the national Buy Zimbabwe campaign since its inception in 2011. Its objective is to promote local sourcing and to encourage consumers to consider local options whenever possible.
Alois Burutsa, General Manager of Buy Zimbabwe, says, “Consumers play an important role in the success of the Buy Zimbabwe campaign, and the Retail/Wholesale sector is the link that connects manufacturers to the consumers.”
The Buy Zimbabwe campaign has now been running for ten years. To celebrate, retailers and wholesalers from all sectors throughout Zimbabwe ran a six-week national campaign to promote the production and consumption of Zimbabwean goods and services. This year, the campaign coincided with Zimbabwean Independence Day (18 April).
SPAR Zimbabwe ran a national instore promotion featuring locally sourced and manufactured goods. Each of the participating 39 stores was encouraged to feature locally sourced produce, creating Landing Zone displays to showcase everything Zimbabwean. The organisation focused primarily on locally-manufactured own brands, all of which feature the Buy Zimbabwe logo on their packaging.
SPAR also ran advertisements on local broadcasting network ZTV, while social media posts encouraged shoppers to Buy Zimbabwe. In addition, regular jingles on the SPAR instore radio promoted the campaign. These jingles were also the first in Zimbabwe to feature the new SPAR Mnemonic logo.
About SPAR Zimbabwe
In 1967, SPAR Zimbabwe (then Rhodesia) signed a licence agreement with SPAR International to become the 13th country to join the SPAR network.
Independent retailer Darren Lanҫa took over the licence to operate the SPAR Brand in this market in 2015, after the previous licence holder made the decision to divest of this retail division.
In a challenging economic environment, SPAR Zimbabwe continues to grow its store network. It also remains actively involved in the local community, helping to make a difference through charitable SPAR sponsored events.