The company-owned, 110m2 SPAR Supermarket opened in Volyn offers great convenience through its Food-to-Go department. Popular dishes include local, regional, and national specialities as well as international SPAR Brand Italian paninis and hot dogs. Premium hot beverages complete the food-to-go offering.
Fresh product choices include fruit and vegetables and a butchery counter. Quick checkout is facilitated with three cashiers on hand to ensure customers leave the store with a great shopping experience. This store is similar to another company-owned supermarket in Rivne, which opened earlier this year.
SPAR Ukraine’s expansion strategy incorporates sub-licensing to independent retailers, capitalising on the brand name, product offering, training, and supply chain. The new neighbourhood SPAR Supermarkets in Zhytomyr and Ivano-Frankivsk are both over 200m2 in size. In both locations, the retail teams can follow SPAR training to ensure customers receive the best possible experience.
Customers can register to join the loyalty programme in all SPAR stores in Ukraine. Cardholders can track their purchases, receive personalised offers, and save on their future shopping trips. The SPAR country operator’s multi-format retail strategy is strengthening the brand presence from convenience stores to supermarkets and hypermarkets.
Source: SPAR Ukraine
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About SPAR Ukraine
SPAR was launched in Ukraine in 2001. After the opening of the first SPAR Supermarket, independent retailers have continued to bring the brand to local consumers in several cities.
SPAR has experienced a lot of change in Ukraine over the past few years. On 1 December 2016, SPAR International granted a new licence to Volwest LLC. Volwest works with all SPAR retailers to strengthen the brand presence, opening new convenience stores, supermarkets, and hypermarkets.