SPAR UK partners with FareShare to launch inaugural Giving One Million Meals campaign
SPAR UK is partnering with FareShare, the UK’s biggest charity fighting hunger and tackling food waste, to provide the equivalent of one million meals through local charities in cities, towns and villages across the UK, as part of the Giving One Million Meals | SPAR project.
FareShare is the UK’s longest running food redistribution charity who believe that no good food should go to waste, especially when people are going hungry. Their network of 8,500 charities across the UK bring meals for people in their local communities. According to FareShare, seven million people in the UK are struggling to afford to eat. This represents 1 in 10 of the UK population.
First campaign
The campaign started on 21st September and will run in SPAR stores across the UK until 1st November 2023. The partnership will see £250,000 donated, and for every £1 given FareShare can redistribute enough food for the equivalent of four meals to people in need across the UK.
Britvic and Coca-Cola are also partnering on this campaign with SPAR. The campaign will be supported with POS in-store to hero SPAR own label products store cupboard staples. There will also be content available across digital channels.
Supporting communities
Polly Bianchi, director of fundraising at FareShare said: “The Giving One Million Meals donation from SPAR, with contributions from Coca-Cola and Robinsons, will make a significant contribution to our work getting good-to-eat food, which might otherwise go to waste, to people who need it.
“As the winter months approach, our network of 8,500 charities across the UK will be working hard to provide hearty, nourishing meals for people in their communities.
“Each group provides vital wraparound services to support people impacted by the cost of living crisis and the contribution made by SPAR will go a long way to strengthening those communities.”
Suzanne Dover, SPAR UK Brand & Marketing Director added: “We believe in supporting the communities we serve, and this partnership means that people won’t have to go without the staples we all use each day.”
Source: SPAR UK
Read more about SPAR UK
About SPAR UK
The United Kingdom became a SPAR member in 1956 when SPAR International granted the SPAR licence to a group of independent wholesalers. There are five regional organisations in the UK, continually building the brand’s presence. A central office in London provides national marketing and buying services for the group. SPAR UK comprises independently owned, licensed, retailers and company-owned stores.
