SPAR UK regional partner supports Disability Sport Wales

February 12, 2024 IN THE CATEGORY: All News

Over 500 children, young people, and adults with disabilities enjoyed a record-breaking insport Series: Cardiff event at the National Indoor Athletics Centre (NIAC), marking an inspiring start to the Disability Sport Wales 2024 sporting season. This event was again supported by SPAR UK's regional partner AF Blakemore, which is licensed to operate the SPAR brand in the territory.

The 20th-anniversary edition of the event attracted a diverse group of participants eager to try out 29 different sports. They benefitted from expert tuition provided by national coaches at no cost.

Adding to the celebratory atmosphere of the Paralympic year, elite athletes including Harrison Walsh, Kirsty Taylor, Harri Jenkins, Lily Rice, and James Ledger graced the occasion. The National Indoor Athletics Centre played a crucial role in breaking down barriers and showcasing the vast possibilities within the world of sports.

Long-term partnership

As a long-standing national community partner and supporter of Disability Sport Wales and the insport Series, SPAR took pride in contributing to the success of the event. Sarah Ellis, Group Marketing Director of SPAR Wholesaler AF Blakemore, emphasised SPAR’s commitment to building strong communities where everyone thrives. Sarah highlighted SPAR’s passion for partnering with Disability Sport Wales and the insport Series, making sports accessible to every child and fostering a love for physical activity within communities.

Cardiff Bay Rotary Club, an invaluable title sponsor since 2007, has witnessed the evolution of the insport Series: Cardiff into the multi-sports extravaganza it is today. Phil Steele, representing Cardiff Bay Rotary Club, expressed their enduring commitment to the event, emphasizing its significance within the community.

New experiences

Most attendees found the insport Series day to be a remarkable opportunity for children to try various sports regardless of their difficulties. The event not only promoted physical wellbeing but also contributed to social skill development and building self-confidence among participants.

SPAR’s ongoing collaboration with Disability Sport Wales and its support for the insport Series reaffirms its dedication to creating inclusive communities and fostering a love for sports among all individuals, irrespective of their abilities. The success of the 2024 insport Series: Cardiff event underscores the positive impact of such initiatives in promoting accessibility and diversity in sports.

Source: Disability Sport Wales

Read more about SPAR UK


The United Kingdom became a SPAR member in 1956 when SPAR International granted the SPAR licence to a group of independent wholesalers. There are five regional organisations in the UK, continually building the brand’s presence. A central office in London provides national marketing and buying services for the group. SPAR UK comprises independently owned, licensed, retailers and company-owned stores.


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