This month, there will be a burst of weekly deals running around the Bank Holiday from 25 – 31 August.
Activities include SPAR’s Bank HoliYAY media activity on social media, radio and mobile advertising, and will offer promotions on brands including Stella, Ben & Jerry’s, Coca-Cola, Perlezza Prosecco and Cathedral City.
The deals will be backed by national radio and mobile advertising, as well as fun and creative photography on Facebook and Instagram.
Laura McNally, SPAR UK Senior Marketing Manager, said: “This year, we are keen to focus on generating even better footfall for our retailers with these weekly deals.
“The Summer Bank HoliYAY campaign will help amplify our messages and attract shoppers to our stores.”