SPAR UK inspires shoppers with own brand evening meals

October 4, 2016 IN THE CATEGORY: Own Brand and Suppliers

SPAR UK is expanding and revamping its evening meals range this October, while inspiring shoppers with the launch of an evening meal campaign.

In October, SPAR UK is launching three new ready meals reflecting dishes from popular restaurants and pubs, to keep the range modern and relevant.

The additions are Malaysian Butternut Squash Curry, Piri Piri Chicken & Spicy Rice, and Meatball Pasta Bake, all selling at two for £5.

SPAR is also introducing two jacket potato ready meals, with either cheese & beans or chilli, giving customers a healthy option for dinner or something hot for lunch. The potatoes are microwaveable in seven minutes.

SPAR Brand is also refreshing its popular Italian range with the launch of two new products: Tomato & Mascarpone Sauce and Garlic & Rosemary Flatbread. In addition to this, the range’s pasta, sauces and garlic breads have had a pack redesign to give them a more natural and rustic look.

Meanwhile, SPAR’s ‘7 Deliciously Easy Meals’ campaign will use existing SPAR Brand products to show shoppers that we can give them everything they need for dinner – every night of the week.

SPAR retailers will be able to inspire their customers with recipe ideas from Beef Brisket and Spinach & Ricotta Tortelloni to Piri Piri Chicken, all made with products from their local SPAR store.

Susan Darbyshire, SPAR UK Brand Director, said: “ We know that meal-for- tonight shoppers have bigger baskets, spend more and shop more often and we also know they want to spend as little time as possible preparing and cooking.

It’s therefore vital that we offer them a complete meal solution with tasty recipes that take under 30 minutes to cook.”

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