SPAR UK expands forecourt presence

September 3, 2019 IN THE CATEGORY: All News

SPAR UK has been appointed the convenience partner of Certas Energy, the largest fuel supplier to the UK’s independent forecourts. The arrangement, which covers all 35 of Certas Energy’s company-owned petrol filling stations, will commence immediately with instore refurbishments and re-branding taking place as a planned roll-out over the coming months.

Certas Energy has expressed its commitment in growing its retail business and the agreement with SPAR UK, the market’s largest forecourt retailer, will enable the company to strengthen the instore experience for customers and bolster revenue.

Commenting on the move, Ian Taylor, SPAR UK Retail Director said: “We are delighted that a business as dynamic as Certas Energy has chosen to build its future with us. Our businesses have great synergy; we are both committed to developing our UK forecourt operations and believe that a successful business that allows a customer to grow and prosper is best achieved by a collaborative partnership approach. Certas Energy has made a significant investment to increase the customer experience across all of its forecourts and we look forward to playing our part in its future growth.”

In choosing their convenience partner, Certas Energy ran a rigorous tender process. They were impressed with SPAR UK’s technical expertise, resources, wealth of retail experience, consumer insight and market knowledge, as well as their vast range of products, especially the choice of fresh foods and Food-to-Go options.

“The forecourt shop has an increasingly important role within any local community and working with the UK’s leading symbol group will ensure that we are able to maximise the potential across all of our Retail assets,” said Richard Billington, Retail Director at Certas Energy.

Source: SPAR UK

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The UK became a member of SPAR in 1956 when a group of independent wholesalers was granted the SPAR licence by SPAR International. There are five regional partners in the UK with strategically placed Distribution Centres in each region. A central office, located in London, provides national marketing and buying services for the group and supports the development of the brand.

SPAR has led the convenience market in the UK for many years but has faced increasing competition. Always innovative, the five regional partners have continued to grow the brand. Throughout the UK, a combination of independently-owned licensed retailers and company-owned stores can be found, spanning forecourts, airports, train stations, city centres, and local neighbourhoods.

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