SPAR UK has appointed Suzanne Dover as its new Brand and Marketing Director.

Suzanne Dover took overall responsibility for the role on 1 April 2020 following the departure of Michael Lawless.

Dover comes to SPAR with a wealth of experience having previously worked in Marketing, Innovation and Product Development for a number of years. Most recently she worked at Hovis, supporting brand development initiatives.

Prior to this Dover held senior Marketing positions with Newell Brands, Mizkan Europe Ltd, Mission Foods and SMA Nutrition.

Speaking about her appointment, Louise Hoste, SPAR UK Managing Director, said: “We are delighted to welcome Suzanne to SPAR. Her breadth of experience and knowledge will help us shape the SPAR brand and our presence in the marketplace, in addition to driving footfall and sales through the selling plan and digital activity.”

Dover will be responsible for the development of the SPAR brand and communications, channel and shopper insight, the promotional strategy and activity plan.

Suzanne Dover added: “I am tremendously excited to be joining SPAR and collaborating with the talented team here, in order to maintain SPAR’s position as the leader in the convenience channel.”

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About SPAR UK

The UK became a member of SPAR in 1956 when a group of independent wholesalers was granted the SPAR licence by SPAR International. There are five regional partners in the UK with strategically placed Distribution Centres in each region. A central office, located in London, provides national marketing and buying services for the group and supports the development of the brand.

SPAR has led the convenience market in the UK for many years but has faced increasing competition. Always innovative, the five regional partners have continued to grow the brand. Throughout the UK, a combination of independently-owned licensed retailers and company-owned stores can be found, spanning forecourts, airports, train stations, city centres, and local neighbourhoods.