SPAR South Africa has announced a bold new partnership that brings together four of the country’s leading provincial rugby teams. The Sharks, Vodacom Bulls, Lions, and DHL Stormers, will be under one sponsorship banner.

As the official grocery and liquor retail partner for these iconic teams, SPAR South Africa is reinforcing its commitment to community, inclusivity, and the enduring spirit of South African rugby.

Championing unity through sport

This three-year partnership goes beyond traditional sponsorship. It represents a shared belief that sport can unite communities, transcend rivalries, and inspire future generations. By supporting both men’s and women’s teams, including the Bulls Daisies and Sharks Women, SPAR South Africa is investing in the full spectrum of rugby development, from grassroots programmes to elite competition.

For decades, rugby has been the heartbeat of South African towns, schools, and families. SPAR South Africa’s support of all four unions reflects a deep commitment to the communities and local economies that rugby energises.

More than a logo: a commitment to community

The partnership will be activated across multiple touchpoints, from instore promotions and community events to stadium activations and youth development initiatives. SPAR brand presence will be felt not only on match days but also in the everyday lives of South Africans who gather around the game, whether at the stadium or the weekend braai.

This initiative reflects SPAR South Africa’s core values: unity, resilience, teamwork, and belonging. By supporting provincial rugby, SPAR South Africa is backing more than just sport. It’s backing the people and communities who make the game great.

Sources: SPAR South Africa

Read more about SPAR South Africa.

About SPAR South Africa

SPAR South Africa was established in 1963 when a license was granted by SPAR International to a local business. Today, the license holder is listed on the Johannesburg stock exchange and operates different retail organisations as well as a robust distribution network. Grocery stores fall into four retail formats: SPAR neighbourhood, SPAR Express (operated as petrol forecourt stores), KWIKSPAR (focusing on convenience in city centres and high footfall locations), and SUPERSPAR Supermarkets (similar to the EUROSPAR format in offer). SPAR South Africa grants sub-licences to independent retailers to operate SPAR branded stores across the country.