SPAR Slovenia launched the 9th edition of their ‘Start it Up, Slovenia’ campaign, giving local entrepreneurs the chance to win an exclusive long-term contract with the retailer. Seven entrepreneurial teams are participating in this year’s competition, making 20 innovative products available in 13 INTERSPAR Hypermarkets across the country.

The season officially kicked off on 18 September with a product showcase at the INTERSPAR Aleja Šiška Hypermarket, with the participating entrepreneurs present to introduce their products to customers.

“The ‘Start it Up, Slovenia’ products have proven to be an excellent response to the growing demand for authentic, minimally processed products, highlighting growers personal stories. At the same time, the project supports young farm entrepreneurs looking to add value to their products and reach customers. Through SPAR stores, which attract hundreds of thousands of customers, the producers are stepping onto a larger stage. I wish all the participants a successful season, more inspiring stories, and, of course, the best possible sales”, said SPAR Slovenia CEO, David Kovačič.

Diverse product range

This year’s selection features a diverse range of innovative products from the Slovenian countryside, including goat’s milk ice cream, organic bread, fruit strips, a fizzy drink with grape juice, and organic fermented minced garlic. There are also beauty products such as natural makeup and lavender creams for sensitive skin.

‘Start it Up, Slovenia!’ returned to national TV, competing with major global formats like MasterChef and Slovenia’s Got Talent. Over the past eight seasons, more than 1.5 million Slovenians have tuned in to at least part of one show.

Since the launch of ‘Start it Up, Slovenia!’ in 2016,  75 teams of entrepreneurs and producers developed more than 300 innovative products. The 2024 winning product will be announced at the end of this year’s ‘Start it Up’ season.

Source: SPAR Slovenia

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About SPAR Slovenia

SPAR Slovenia, operated by ASPIAG (Austria SPAR International AG), was granted a licence by SPAR International to operate under the brand in 1991. ASPIAG is a subsidiary of SPAR Austria AG. SPAR has become a key employer in the country, both through its corporate businesses as well as through licenses being granted to independent retailers to expand the brand further.