SPAR Slovenia has introduced Sara, a virtual influencer created with the help of artificial intelligence, to engage with customers online. Sara discusses life and social issues through her posts on social media networks, sharing thoughts on these topics using a positive tone,

The influencer’s handle, @nerelna.sara, shares interesting content on social networks and offers suggestions for solutions to life and social issues. Although the influencer has been created virtually, behind the content is a team of real writers and creators. Together with Sara, they generate positive and responsible content for the digital environment. With Sara, the first influencer in the trade industry, the writers want to improve the experience of social network users.

Engaging content

Sara’s appearance was created with the help of artificial intelligence and does not represent the “surrealist” ideals that are otherwise seen on social networks – just like her peers from the “real” world, Sara also faces pimples, cellulite and split ends. In the first week, the virtual influencer’s TikTok profile already reached 24,000 views. The retailer introduced the virtual influencer to engage with young people, who are increasingly using modern technologies to communicate.

Sara provides a safe online environment that encourages positive thinking, while not setting unattainable ideals or encouraging harmful behaviors. Among other things, the influencer’s content touches on sustainability and new technologies, as well as safe use of the internet.

Technology solutions

SPAR Slovenia uses a smart cart tool, called Mirko, in its online shopping platform, suggesting products based on customer profiling.  Another tool to help customers is the suggested weekly menu planner.

Source: SPAR Slovenia

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About SPAR Slovenia

SPAR Slovenia, operated by ASPIAG (Austria SPAR International AG), was granted a licence by SPAR International to operate under the brand in 1991. ASPIAG is a subsidiary of SPAR Austria AG. SPAR has become a key employer in the country, both through its corporate businesses as well as through licenses being granted to independent retailers to expand the brand further.