SPAR Slovenia recently donated €20,000 to 16 local school libraries as part of a campaign to inspire a culture of reading in the country. Run in cooperation with popular children's book author, Boštjan Gorenc, the campaign saw fairy tales printed on SPAR Own Brand milk cartons, reminding customers of the power of words and imagination, and the importance of reading as a family pastime.

Thanks to the donation, the 16 schools will be able to fill their shelves with a new selection of books, offering children easy access to good quality reading material.

 The libraries were selected by SPAR Slovenia with the help of the Ministry of Education, Science & Sport, and the Centre for the Advancement of Libraries, NUK. SPAR Slovenia ensured that support was given to schools that are often forgotten because of their small size and rural location.

 “A culture of reading needs encouragement,” said Janja Štular, Marketing Manager at SPAR Slovenia. “In addition to words, we also need action. Therefore, at the conclusion of our well-received campaign, we decided to donate to Slovenian school libraries that operate in remote parts of the country.”

More information and images about this campaign can be found here.

Source: SPAR Slovenia

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About SPAR Slovenia

SPAR Slovenia, operated by ASPIAG (Austria SPAR International AG), was founded in 1991. ASPIAG is a subsidiary of SPAR Austria AG and was granted the licence to operate the brand in Slovenia by SPAR International. SPAR has become a key employer in the country, with a Distribution Centre, bakery and corporate-owned stores providing employment opportunities.

Three store formats are operated in Slovenia: SPAR, SPAR Supermarkets and INTERSPAR Hypermarkets. The brand is one of the most trusted companies in the country with Nielsen research placing SPAR first in terms of freshness, quality and range. The SPAR Bakery, which has been continually developed, has played a key role in the overall fresh offer and has received great customer feedback.