SPAR Shandong on 4 December celebrated the opening of the SPAR Dinghao Plaza store in the city of Jinan, China. Housed on the ground floor of a large shopping plaza, this latest generation SPAR location covers a total area of 16,000m2. Serving a catchment area of 1.5 million customers within a radius of 5km, the store offers a complete selection of over 20,000 SKUs. It showcases SPAR's strengths in fresh, convenience and local sourcing.

SPAR Dinghao Plaza’s wide assortment covers daily supplies, personal care, home care, textiles and bedding, snacks, fresh produce, meat, seafood, and dairy products. The pleasant lighting system, market-like communication boards, digital shelf tags, and clear layout contribute to a comfortable shopping environment.

Fresh focus
Fresh is one of SPAR Shandong’s distinguishing strengths thanks to its direct sourcing programs, independent central kitchen, and production centre. These programs ensure a wide array of fresh options and save costs along the whole supply chain.

To ensure food safety and quality, SPAR Shandong has established a high standard lab for agricultural products testing. All fresh produce is tested to ensure it meets quality standards before being offered instore.

SPAR Dinghao store also offers an impressive array of food-to-go options, ensuring quality products at the right price for every meal. Chefs are present onsite to prepare a range of dishes that can be taken home or enjoyed in the instore food court.

Seafood speciality
Situated along the eastern coastal region of China, SPAR Shandong boasts an impressive assortment of seafood and fish, boosted by a robust cold supply chain and retail knowledge. Shoppers will find the freshest and finest seafood at the innovative Seafood Court.

Several steps have been taken to guarantee seafood quality and safety, including sustainable fishing practices, temperature-controlled supply chains, real-time transportation visibility and monitoring solutions, as well as the highest instore quality inspections.

Premium wine selection
The built-in wine cellar features a variety of local, regional, and international wines. The varieties on offer were sourced by SPAR wine experts from the leading wine-producing regions of Italy and France.

SPAR Shandong shoppers can also shop online and get fresh groceries delivered through the store’s mobile program. To facilitate digital ordering, the store includes a suspension shelving and distributing system, meaning each order can be picked and packed within 5 minutes. If the customer lives within a 3km radius of the store, their order can be delivered within 30 minutes after it has been placed.

SPAR Dinghao Plaza supports all prominent ways of payment at the cash registers, including cash, cards, Wechat Pay, Alipay, as well as facial recognition payment.

Read more about SPAR China

About SPAR

China SPAR was introduced to China in 2004 with the signing of the licence agreement for Shandong Province. This was followed by the addition of more partners, and now SPAR has partners in seven provinces: Shandong, Guangdong, Beijing, Sichuan, Henan, Hebei and Yunnan.

The privately-owned retail chains licensed to operate SPAR have a cooperative relationship in line with the original SPAR mission of working together to reduce costs, maximise sales and increase profits. The SPAR China Partners, whilst part of a leading international group, maintain 100% local ownership.