SPAR International has selected CitrusAd, a leading tech platform built for retail, as a worldwide supplier of e-grocery retail media solutions.

CitrusAd’s retail media platform will form part of SPAR’s digital transformation journey, supporting the delivery of a personalised, targeted, experience to consumers online, matching SPAR’s offline approach. SPAR is one of the most recognised grocery retail brands with over 13,600 stores in 48 countries across four continents. The agreement with CitrusAd aligns with SPAR’s goal of closer collaboration with local and international suppliers.

Founded in 2017, CitrusAd offers a leading tech platform that powers private marketplace retail media for more than 90 retailers in 30 countries worldwide. Its sponsored product and banner advertising enables supplier brands to drive awareness and sales both online and instore.

Integration with existing systems

Through this agreement, SPAR country organisations can benefit from CitrusAd’s experience and integrate this platform with local e-commerce or other solutions which the international retailer offers its country organisations. The CitrusAd platform can be easily adapted to each SPAR market, enabling individual retailers to connect with shoppers in a way that’s right for them.

“At SPAR International we are always looking for new and innovative ways to meet the needs of our customers. Our agreement with CitrusAd will enable us to continue delivering a more personalised, targeted, and holistic experience to our consumers online, matching our offline approach. We look forward to being able to build on our e-service offering across our markets and delivering a customer experience that is as seamless and efficient as possible,” said Tom Rose, Head of International Operations at SPAR International.

The agreement with CitrusAd will complement SPAR’s current portfolio of tech solutions, such as its agreement with Naveo, the grocery e-commerce platform, and Spaaza, a personalisation, loyalty, and incentive solution.