SPAR Scotland encourages healthy living with new fruit campaign
SPAR Scotland is launching a new campaign with the Scottish Grocers’ Federation (SGF) Healthy Living Programme (HLP), where participating stores will give out free fruit to children. The trial will take place in six SPAR Scotland stores in Aberdeen over two weeks, from 14 to 25 June 2021.
The free fruit will be available in baskets at the till points with fully branded POS provided by HLP. Teams from SPAR and HLP will also be at the stores to hand out healthy goodie bags to children and adults alike. SPAR stores taking part are in Kincorth, Mastrick, Northfield, Tarves, Peterhead, and Keith.
The joint initiative between SPAR Scotland and HLP highlights the support both organisations offer in promoting healthy options.
The SGF Healthy Living Programme was established in 2004 by the Scottish Government to encourage the sale of fruit and vegetables through convenience stores. The aim of the programme is to help meet the dietary objectives set by Scottish Government.
Supporting healthier choices
SPAR Scotland will be the first convenience retailer in Scotland to trial the initiative. Colin McLean, CEO of SPAR Scotland, said: “We were delighted to be approached by HLP to support them with this project. We look for our stores to promote healthier choices in all categories. We are looking forward to seeing all the children visit these stores and receiving free fruit.”
“We’ve partnered with HLP for many years now through a variety of different guises. However, this initiative sits well with us to add support to our grassroots partnership with the Scottish FA. It’s all about healthy eating and a healthy lifestyle”, Colin McLean said.
Kathryn Neil from HLP said: “We are delighted that SPAR Scotland have agreed to trial free fruit for children in selected stores. It is now more important than ever that healthier options are available to everyone no matter their financial situation.”
Source: SPAR UK
About SPAR UK
The UK became a SPAR member in 1956 when SPAR International granted the SPAR licence to a group of independent wholesalers. There are now five regional partners in the UK. A central office in London provides national marketing and buying services for the group.
SPAR has led the highly competitive convenience market in the UK for many years. Always innovative, the five regional partners have continued to grow the brand. SPAR UK comprises independently owned licensed retailers and company-owned stores. These include forecourts, airports, train stations, city centres, and local neighbourhood stores.
