SPAR Oman has opened a new flagship supermarket in Al Khoud, Muscat, featuring a new-generation store design. This supermarket provides shoppers with a wide choice from more than 10,000 products, while a fresh instore bakery offers a range of sweet treats and pastries.

Next generation design

This new SPAR Al Rahma supermarket is a flagship supermarket for SPAR Oman, featuring a new, modernised, next-generation store design. The flagship design and store layout were developed in collaboration with SPAR International and utilises best practices observed during the team’s visits to SPAR stores in other countries. Located in Al Rhama Mall, the supermarket has a retail sales area of 900m² run by a team of 23 employees, and offers an extensive assortment. Instore, customers can find everything they need under one roof at this one-stop-shopping destination, ranging from internationally renowned brands to selected local products from Oman. Innovative technology, including AI-enabled self-checkout, delivers a smooth and quick customer experience.

Focusing on fresh

As part of the instore offering, the SPAR Al Rahma supermarket has a strong presence of fresh products. An extensive assortment of fresh fruit and vegetables creates a standout department in the supermarket, and the presence of the bakery includes a wide range of goods which are prepared and baked instore, with four in-house chefs preparing sweet Arabic treats, pastries, savoury snacks and breads. The inclusion of a butchery, a fish department, and a dedicated nuts counter further focuses on fresh produce.

Supporting those in need

SPAR Oman rents the store from Al Rahma, a national charity focusing on providing support for women and orphans. The well-known charity supports those in need, including by building housing complexes, and provides training and employment opportunities. At the opening, through the charity, 50 families were presented with SPAR shopping vouchers, furthering the brand community support.

Source: SPAR Oman

Read more about SPAR Oman

About SPAR Oman

SPAR International granted the licence for the SPAR brand in Oman in 2014 to Khimji Ramdas, a leading business conglomerate in the country. The group has interests in trading, distribution, retailing, training, restaurants, and manufacturing. SPAR Oman has developed a successful business in the past ten years, offering a world-class shopping experience to consumers.