SPAR Oman launches annual charity drive

April 18, 2023 IN THE CATEGORY: Community, Responsible retailing

SPAR Oman's annual Ramadan charity drive aims to improve the quality of life of less privileged members of society during the month of Ramadan. SPAR Oman has put up collection booths in all 25 SPAR stores throughout the sultanate where customers can donate non-perishable food items.

Annual campaign

This is the sixth time the Ramadan Charity Drive has been run by SPAR Oman in partnership with the local association, Dar Al Atta’a. That association strives to improve the lives of the underprivileged in the Sultanate and encourages giving through positive partnerships. As part of this collaboration with SPAR Oman, non-perishable Ramadan food essentials donated by customers will be distributed by Dar Al Atta’a. The donations will make a positive impact on the lives of lesser privileged families.

Each year, SPAR Oman celebrates the spirit of Ramadan with community-centered initiatives and promotions throughout the month. The launch of this year’s campaign was announced at a special event held at the SPAR Madinat Sultan Qaboos Supermarket. Customers of this store have participated in other charity campaigns, including celebrations for the country’s national day.

SPAR Oman has a varied responsible retailing strategy, and quite a few programmes focus on supporting residents living in the communities their stores serve. On the occasion of the launch, SPAR Oman thanked their shoppers for their generous support of past editions of this campaign. This campaign highlights the strength of the spirit of compassion felt amongst SPAR Oman’s loyal shoppers, employees, and local communities.

Source: SPAR Oman

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About SPAR Oman

SPAR International granted the licence for SPAR in Oman in 2014 to Khimji Ramdas, a US$1 billion Distribution Company. Khimji Ramdas is a leading business conglomerate in Oman. The group has interests in trading, distribution, retailing, training, restaurants, and manufacturing.

SPAR Oman has taken learnings from several SPAR countries and identified opportunities to build and develop the brand across the country. As a result, it has developed a successful business that offers a world-class shopping experience to consumers in a short period.