At the African Quality Achievement Awards (AQAA) held recently in Lagos, SPAR was named best supermarket chain in Nigeria. The award was given in recognition of SPAR’s quality standards and relentless service in offering Nigerians the best products at the best prices.

The Award ceremony, which took place at the Sheraton Hotel, welcomed dignitaries from various different industries and businesses. Speaking at the event, SPAR Nigeria Marketing Manager, John Goldsmith, thanked the organizers for acknowledging the efforts of the SPAR team in consistently delivering quality in terms of product offerings, customer service and retail store infrastructure across its 10 stores in Lagos, Abuja, Port Harcourt and Calabar.

He added that to deliver consistent quality across all 10 stores, SPAR Nigeria is continuously monitoring the quality of deliverables. Operating both hypermarket and large supermarket formats, SPAR Nigeria offers an extensive range of products. The quality standards for each product category are different, necessitating individual quality checks for each product category with continuous benchmarking measurements.

When it comes to service delivery, SPAR relies on its retail training programmes for all employees across job levels and locations. Managers engage directly with their teams in trainings to equip them with the required skills to deliver a world class shopping experience.

SPAR Nigeria has recognised the importance of staying connected with shoppers to make sure their expectations are being met. SPAR has multiple channels of communication through dedicated hotline numbers, emails and social media platforms.

Work is currently underway on an aggressive roll out plan of SPAR stores across Nigeria. Apart from strengthening SPAR’s presence in the existing cities of Lagos, Abuja, Port Harcourt and Calabar, SPAR stores will penetrate new geographies like Enugu, Asaba, Kaduna and Ilorin, to name just a few.

SPAR Nigeria also won an award for ‘Brand of the year 2016-2017’ in the Supermarket – Nigeria category at the World Branding Forum award ceremony held in London recently.