Consumers appreciate the targeted strategic choices that SPAR Netherlands makes in rapidly changing retail markets through investing in innovative concepts such as the SPAR FoodClub and expanding the network of SPAR stores at strategic locations. This is the outcome of a consumer survey by YouGov (formerly GFK), a British international agency for market research and data analysis.

SPAR Netherlands Most Valued On-the-Move Retailer

In the constantly evolving customer needs and market conditions, SPAR Netherlands focuses strongly on freshness, convenience, and customer experience.  SPAR Netherlands ensures that customers can count on healthy, fresh, and easy solutions for their daily needs being on offer.

In this research conducted by YouGov, SPAR Netherlands was recognised as the most valued brand in the On-the-Move category. This recognition underlines the confidence that consumers have in the choices that SPAR Netherlands is making. CEO of SPAR Netherlands, John van der Ent, said: “This prestigious award underlines the confidence our customers have in our strategy, in which we successfully combine foodservice and food retail. With more than 400 stores – of which 200 are located alongside motorways and 200 in cities, villages, holiday areas, and at educational institutions – SPAR Netherlands is well-positioned to respond to the food needs of its customers. The SPAR FoodClub is a crucial part of our strategy and responds to the growing demand for freshness and convenience within the convenience segment.”

Pioneering Freshness and Convenience

The SPAR FoodClub offers a distinctive foodservice solution, specially designed to offer customers a wide range of fresh products throughout the day. From breakfast and lunch, to a quick snack or dinner, the SPAR FoodClub provides an all-encompassing range such as richly filled sandwiches, crispy sandwiches from The Tosti Club, and delicious pasta and wok meals. The SPAR FoodClub combines convenience with a high-quality dining experience, responding to customers’ need for fresh and convenient solutions. Last week, the 100th SPAR Foodclub was opened, with all being opened within the last 12 months.

To support the growth of the SPAR FoodClub, SPAR Netherlands recently launched a new campaign emphasising both the fresh products and the people behind their success: the independent entrepreneurs and their teams.

SPAR network in the Netherlands

SPAR Netherlands continues to look at the development and future-proofing of its retailer network. Stores no longer meeting the changing needs of the market are closed or retailers convert it into a neutral neighbourhood store.

Locations are carefully selected to respond to the specific needs of the local market. “We are in constant dialogue with our independent and entreprenurial retailers. We offer them location-specific store guidance and continuously work on the viability and future possibilities of their stores. In this way, we can maintain a sustainable and strong SPAR network that continues to attract customers,” says John van der Ent.

With the recent award as the most valued convenience formula, the rapid growth of the SPAR FoodClub, and the strong collaboration with its retailers, SPAR Netherlands is setting a course for a future-proof and customer-oriented network that continuously responds to changing needs.

Source: SPAR Netherlands

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About SPAR Netherlands

The SPAR brand was founded in the Netherlands in 1932 by the Dutch wholesaler Adriaan van Well. It was established as a voluntary chain of grocers under the name DESPAR – an acronym of a slogan created by van Well to describe the organisation: Door Eendrachtig Samenwerken Profiteren Allen Regelmatig. SPAR Netherlands’ main distribution centre supports licensed independent retailers operating throughout the country.