SPAR Netherlands has launched a national campaign in which its exclusive SPAR FoodClub plays a central role. The SPAR FoodClub offers an extensive range of fresh and tasty products, such as richly filled sandwiches, crispy sandwiches from The Tosti Club and delicious pasta and wok meals.

The SPAR FoodClub offers great solutions for people looking for tasty food at any time of day: from breakfast and lunch to a quick snack or dinner. The freshly prepared products excite the taste buds and offer flexibility through served and self-serve solutions, meeting today’s consumer needs.

SPAR FoodClub adds flavour

Chantal de Rijk, Commercial Director of SPAR Netherlands, emphasises: “The SPAR FoodClub is more than just an answer to the changing needs of consumers. It is a strategic move with which we strengthen our position in the convenience segment and achieve the goal of being the most favorite convenience store in the Netherlands. With the SPAR FoodClub, we bring healthy, fresh and delicious food closer, so that it is always within reach. SPAR FoodClub adds flavour to your day, every day.”

People and products

The new campaign focuses on both the products and the people behind their preparation. In the commercial, depicted dishes are interspersed with images of the preparation process. Dynamic shots and slow-motion footage draw the viewer’s attention and highlights the fresh ingredients. The focus then shifts to the real trendsetters: the entrepreneurs and their employees. Their craftsmanship and passion make the difference in every store and guarantee the ultimate taste experience.

Multimedia campaign

The main commercial, the tag-on and the billboards of the SPAR FoodClub campaign can be seen on local television for two weeks from Monday 7 October. From 14 October, a radio spot will also run on various radio stations. Digital media instore, direct mailings, social media and outdoor media messaging complete the communication with shoppers nationwide.

SPAR FoodClub: Everything at SPAR FoodClub revolves around taste (youtube.com)

Source: SPAR Netherlands

Read more about SPAR Netherlands

About SPAR Netherlands

The SPAR brand was founded in the Netherlands in 1932 by the Dutch wholesaler Adriaan van Well. It was established as a voluntary chain of grocers under the name DESPAR – an acronym of a slogan created by van Well to describe the organisation: Door Eendrachtig Samenwerken Profiteren Allen Regelmatig. SPAR Netherlands’ main distribution centre supports licensed independent retailers operating throughout the country.