During the first three weeks of September, SPAR customers in the Netherlands will receive one free SPAR Own Brand product when purchasing a promotional A-brand product of the same type. Each week, six different products will be promoted. In return, customers are requested to give feedback on whether they prefer the A-brand or the SPAR Own Brand product.

Susanne Kroon, SPAR Netherlands Commercial Director, explains the aim of the campaign: “With this campaign, we would like to highlight that quality does not need to be expensive. Our own brand products are at least as good, if not better, than products of other brands. This is why we think it’s a good moment to promote our SPAR Own Brands.”

On the SPAR Netherlands website, a special page has been created where customers can provide their feedback: www.spar.nl/voordeelweken