The multi-year extension of the partnership marks a new phase in which both organisations reconnect to further expand their partnership. John van der Ent, CEO of SPAR Netherlands, says: “We are pleased to have extended and agreed to expand our partnership. Together, we continue to strive to offer our customers the best shopping experience. This partnership will strengthen our position as king of convenience in this market.”
Zuber Issa, co-CEO EG Group, said: “This extension of our partnership is an important step in our strategic growth. We look forward to joining forces and serving our customers even better.”
In addition, the partnership will be expanded with various initiatives. For example, part of The Tosti Club range will be available at all EG Group Go Fresh Bakery locations in the Netherlands. This will bring the total number of sales outlets for this range to over 150. The implementation of SPAR Media digital screens will improve customer experience through customer-oriented content on the screens in the shop.
By leveraging each other’s strengths and expertise, the partners strive to develop a future-proof proposition that adds value for customers.
Source: SPAR Netherlands
Read more about SPAR Netherlands
The SPAR brand was founded in the Netherlands in 1932 by the Dutch wholesaler Adriaan van Well. It was established as a voluntary chain of grocers under the name DESPAR – an acronym of a slogan created by van Well to describe the organisation: Door Eendrachtig Samenwerken Profiteren Allen Regelmatig. SPAR Netherlands’ main distribution centre in Waalwijk supports licensed independent retailers operating throughout the country.
