SPAR Netherlands and foodservice specialist partner Bakerstreet have entered into a strategic partnership to accelerate the strengthening of the foodservice offering within SPAR neighbourhood and city stores. With Bakerstreet’s expertise in foodservice, ranging from concept development and product range to operations, training and data-driven management, SPAR Netherlands is making a decisive move toward further growth in the convenience segment.

Foodservice is a key pillar of SPAR Netherlands’ strategy. Demand for high-quality, ready-to-eat products is growing, particularly among younger customers and in urban areas. SPAR Netherlands is keen to explore all opportunities through this growth area for independent retailers which enhance the product offering and thereby match shopper expectations.

Bakerstreet’s role in foodservice innovation

Within the partnership, Bakerstreet supports SPAR Netherlands in category management and product development for foodservice. Bakerstreet will focus on optimising operational processes and working methods at store level, including developing smarter baking schedules and improving the availability of fresh products throughout the day. They also provide training and support to SPAR independent retailers and their teams to ensure consistent performance.

“As the Netherlands’ favourite convenience store, we want to be the best in foodservice. With a specialised partner, we can accelerate our progress, innovate, and improve the quality and relevance of our offering,” said Chantal de Rijk-Bex, Commercial Director of SPAR Netherlands.

Benefits for customers and store owners

The partnership aims to deliver consistent quality and availability of the foodservice offering, a more up-to-date and innovative range, reduced waste, and improved profitability through more efficient processes, and a customer-focused foodservice experience in stores.

Strategic step for the future

With the rapidly growing demand for convenient food options, SPAR Netherlands sees foodservice as a key growth driver. This partnership supports the organisation’s ambition to meet customer needs for consumption, not only at meal times, but throughout the day, whilst further strengthening its position as the Netherlands’ favourite convenience store.

Source: SPAR Netherlands

Read more about SPAR Netherlands.

About SPAR Netherlands

The SPAR brand was founded in the Netherlands in 1932 by the Dutch wholesaler Adriaan van Well. It was established as a voluntary chain of grocers under the name DESPAR – an acronym of a slogan created by van Well to describe the organisation: Door Eendrachtig Samenwerken Profiteren Allen Regelmatig. SPAR Netherlands’ main distribution centre supports licensed independent retailers operating throughout the country.

About Bakerstreet

Bakerstreet develops, manages and optimises foodservice concepts and supports retailers and operators with concept development, innovation and day-to-day operations. Since its inception in 1998, Bakerstreet has become a full-service food partner with strong operational expertise and digital support tools. Bakerstreet is part of the Vital Food Group.