In total, some 2,800 companies were examined across 200 categories. The market research was carried out by Statista on behalf of L’Economia, a weekly financial supplement to leading newspaper Corriere della Sera. Statista, an international research and analysis company, compiled a list of 522 brands offering a high-quality service in Italy within their market for Italy’s Best Customer Service 2022-2023.
Each brand was assessed on a scale from 0 to 10 (with 10 representing the top score) in five domains. These accounted for 50% of the score, while the rest of the rating was based on how likely customers would recommend the company to others.
In the Retail – Supermarket category, DESPAR stood out for its service availability and the professional skills of its staff.
“We are delighted to see our customers’ loyalty and how much they value our brand. This recognition gives us a renewed drive towards our future goals, knowing that people notice how we care for their needs. Our customers are also willing to recommend DESPAR: we intend to increasingly honour their consistency and affection in this delicate phase in the country’s economy, which will become even more challenging in the coming months”, comments Filippo Fabbri, General Manager of DESPAR Italia.
The excellent performance comes on top of another major recognition DESPAR Italia received in 2022 for the second year running, the ‘Retailer of the Year’ award in the Supermarket category.
Source: DESPAR Italia
Read more about SPAR in Italy
SPAR Italy, known locally as DESPAR Italia, was first granted the SPAR Brand’s licence in 1959. The first store opened in 1960, making SPAR the first partnership of retailers and wholesalers to operate in the country. In addition, SPAR Italy licenses regional partners, all of whom work together to grow the brand across the country.
The DESPAR consortium operates stores under three formats: DESPAR neighbourhood supermarkets, EUROSPAR Supermarkets, and INTERSPAR Hypermarkets. Many of the larger format stores are company-owned, reflecting the scale of investment required. The independently owned neighbourhood supermarkets are a vital part of the organisation’s strategy to bring a high-quality, tailored grocery offering to communities.