SPAR Italy launches new website

November 19, 2018 IN THE CATEGORY: Digital and Marketing, Own Brand and Suppliers

DESPAR Italia has launched a completely renewed website that encourages consumers to engage with the DESPAR brand in a more intuitive and easy way.

Special focus has been given to the website’s design, which has an elegant, clean look & feel, making it easier for users to find what they’re looking for within the extensive information available now on the site.

The new website not only provides information about the national brand DESPAR but also the group’s members; all supporting the SPAR core values, latest news and initiatives, as well as regional information on the local offerings, plus a convenient search capability to help shoppers find their local store.

The DESPAR Private Label range, comprising 15 categories (such as Premium, organic, fair trade, ready-to-eat or ready-to-cook, Free From, Veggie), has been given a prominent focus, encouraging consumers to read more about the extensive selection of products which are available.

The refreshed website also features a “News and events” section, as well as a “Work with us” area where potential Own Brand suppliers and people interested to work with DESPAR Italia can reach out to the SPAR partner.

Source: DESPAR Northeast

Read more about SPAR Italy

About DESPAR Italy

SPAR International first granted a licence for the operation of the SPAR Brand to SPAR Italy in 1959. The first store opened in the latter part of 1960 and with it, SPAR became the first partnership of retailers and wholesalers to operate in Italy. SPAR Italy, known locally as DESPAR Italia, licenses regional partners, all of whom work together to grow the brand across the country.

The DESPAR Partners operate stores under three formats: DESPAR Neighbourhood Supermarkets, EUROSPAR Supermarkets and INTERSPAR Hypermarkets. Many of the larger format stores are company-owned, reflecting the scale of investment required. While the majority of the company’s turnover is acquired through these larger format stores, the independently owned neighbourhood supermarkets remain a key part of the business.

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