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SPAR Italy launches more eco-friendly products under green own brand range

October 14, 2020 IN THE CATEGORY: Own brand

DESPAR Italia has introduced more products that fit with SPAR’s commitment towards environmental protection. The newly redeveloped product lines in the DESPAR Scelta Verde Eco,Logico range include tissues, napkins, toilet paper and kitchen paper, as well as disposable cups and plates.

SPAR Italy’s DESPAR Scelta Verde EcoLogico range includes products with a low environmental footprint. The range provides practical solutions to customers who share the brand’s awareness for environmental sustainability and wish to make purchasing choices that reflect their care for the planet.

The tissue range is made from 100% recycled paper, with the packaging made of Mater-bi, a biodegradable and compostable material. All products in the range are Eco Label certified, a quality mark that guarantees that the production process meets strict environmental standards.

DESPAR Scelta Verde EcoLogico plates and glasses, also packaged in Mater-bi, are made with materials of natural origin. The vegetable fibre plates and their packaging are biodegradable and compostable as green waste.

PLA, an innovative bioplastic derived from the transformation of sugars and other natural materials, is used for the glasses sold in the line. The hot beverage cups are made of CPLA, a bioplastic that is resistant to high temperatures.

“DESPAR’s great focus on reducing the impact on the environment includes the development of our own brand products. We believe that this eco-friendly approach can meet the preference of our customers who are increasingly aware of the environmental footprint of their buying choices”, commented Michela Cocchi, brand development manager at DESPAR Italia.

Source: DESPAR Italia 

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About SPAR Italy

SPAR International first granted a licence for the operation of the SPAR Brand to SPAR Italy in 1959. The first store opened in the latter part of 1960 and with it, SPAR became the first partnership of retailers and wholesalers to operate in Italy. SPAR Italy, known locally as DESPAR Italia, licenses regional partners, all of whom work together to grow the brand across the country.

The DESPAR Partners operate stores under three formats: DESPAR neighbourhood Supermarkets, EUROSPAR Supermarkets and INTERSPAR Hypermarkets. Many of the larger format stores are company-owned, reflecting the scale of investment required. While the majority of the company’s turnover is acquired through these larger format stores, the independently owned neighbourhood supermarkets remain a key part of the business.