Israel, who became Ireland’s fastest ever man when he ran 10.17 seconds in the 100m final of the SPAR European Athletics Championship in August, teamed up with Cian Mooney, a familiar face on TikTok with over 7 million likes and 92,000 followers, to pay his local SPAR Supermarket beside University College Dublin a flying 10.17-second visit.
To be in with a chance of winning the cash prize, college students across Ireland simply have to record a Tik Tok video in their local SPAR in under 10.17 seconds and share it on Cian Mooney’s TikTok channel.
SPAR is a long-standing supporter of athletics in Ireland and internationally through sponsorship of Athletics Ireland and European Athletics. The retailer also supports communities across Ireland through the SPAR Community Fund initiative. This Fund has invested €20,000 into community-based projects in the past twelve months. In addition, SPAR Ireland supports grassroots football through sponsorship of the SPAR FAI Primary Schools 5’s competition. SPAR is committed to the hundreds of communities in which they are embedded working closely with many local clubs and organisations to enrich the lives of those they serve.
Speaking about the SPAR College Fund, Israel Olatunde said: “Everybody knows the challenges faced by third-level college students with rising costs and accommodation shortages. €5,000 is a huge amount of money for anyone and a real game-changer for a student facing the academic year. I’m delighted to partner with SPAR Ireland on this initiative and to have a bit of craic with Cian to get the competition out of the blocks.”
Colin Donnelly, SPAR Ireland Sales Director, commented on the announcement: “We are proud to partner with Israel on this initiative. College students are hugely important to SPAR, and this is a small way of us recognising their struggles and giving something back to them. As an organisation with a long heritage of supporting athletics, we’ve had our eye on Israel for some time now. We couldn’t be happier to collaborate with him on this project and have a bit of fun as we break new ground for our brand into TikTok.”
Watch the video of SPAR Ireland’s College Fund initiative here.
Source: SPAR Ireland
Read more about SPAR in Ireland
SPAR Ireland was established in 1963. It is operated by a leading wholesale and retail company, BWG Foods, now a subsidiary of SPAR Group Ltd Southern Africa.
With a presence across the Republic of Ireland, SPAR is one of the country’s largest convenience retail groups. In developing the business, SPAR Ireland has a long track record of recognising the strategic importance of new retail concepts. It operates three of the four SPAR formats: SPAR, EUROSPAR, and SPAR Express. These three formats bring consumers a comprehensive range of innovative products and instore offerings.