With the spread of COVID-19, helping communities pull together has never been more critical. SPAR Ireland has joined the over 19,000 donors of the Feed the Heroes campaign, which supports healthcare teams by connecting the dots between frontline works, donors, and Ireland’s food industry in response to the pandemic. 

Donations to Feed the Heroes are used to sustain those on the frontline, ensuring they get nutritious meals as they work long shifts and often have little time or facilities to prepare food. Benefiting from the meals are hospital workers, testers, contact tracers, laboratories, and emergency response teams. Each meal reportedly costs an average of €7 to prepare and deliver.

Alongside a number of suppliers across logistics, packaging, and transport, SPAR has worked with Feed the Heroes to donate SPAR branded products to the care boxes that were packaged and sent to pharmacists and GP surgeries nationwide to thank them for the tireless work they have been doing at the heart of communities across the country.

The campaign was set up by Cian O’Flaherty and Tad McAllister to raise some funds to provide some meals to workers. By 20 May, Feed the Heroes has raised over €1,219,000 and over 159,660 meals have been delivered to 127 sites nationwide.

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About SPAR Ireland

SPAR Ireland was established in 1963 and is operated by leading wholesale and retail company, BWG Foods. In 2014, 80% of BWG’s shares were sold to SPAR South Africa, however, the existing shareholders remain involved in the business.

With a presence in every county across the Republic of Ireland, SPAR is one of the country’s largest convenience retail groups. In developing the business, SPAR Ireland has a long track record of recognising the strategic importance of introducing new retail concepts. It operates three of the four SPAR formats: SPAR, EUROSPAR and SPAR Express, bringing consumers a comprehensive range of innovative products and instore offerings.