SPAR Ireland has partnered with Irish Olympian, European Athletics Championship gold medallist and 400m star Sharlene Mawdsley to promote their ongoing commitment to Irish athletics ahead of the 2025 European Athletics Indoor Championships in Apeldoorn.

SPAR has sponsored the European Athletics Championships since 1996, supported over 80 competitions over those 29 years and demonstrated our major commitment to facilitating healthy lifestyles through sport.

VIP trip for two

To celebrate its ongoing commitment to Irish athletics, SPAR Ireland is running a competition to win a VIP trip for two to the 2025 European Athletics Indoor Championships in Apeldoorn. SPAR Ireland and star athlete Sharlene Mawdsley are challenging Irish fans to “get moving” by going for a run while cheering on our sporting heroes during the Championships in Apeldoorn.

The campaign began 18 February with Sharlene Mawdsley encouraging SPAR Ireland shoppers and the wider public to get moving and show some support for Irish athletics. To enter, simply go for a run or jog of any distance, take a screenshot of your run on your running app of choice and post it to Instagram using #TeamSPAR.

The winner will be randomly selected from all entries on 28 February and, along with a friend, will get to see the European Athletics Indoor Championships in Apeldoorn on a VIP 4-day trip courtesy of SPAR Ireland.

Great fan support

Speaking about the competition, Sharlene said: “It is always a great honour to represent Ireland on an international stage, the support the team gets from our fans is incredible. I’m delighted to have this opportunity to partner with SPAR Ireland on their campaign and encourage everyone to get more active while also celebrating Irish fans’ amazing commitment to supporting Irish athletes.”

Colin Donnelly, SPAR Ireland Sales Director, commented: “SPAR has a long-standing tradition of supporting athletics both here in Ireland and internationally. We are proud to partner with Sharlene Mawdsley to promote a healthy and active lifestyle. This campaign is all about celebrating the dedication of Irish athletes and their incredible supporters and we can’t wait to see the Irish public lace up their running shoes and get involved for a chance to win this unforgettable experience.”

SPAR Ireland has also come on board as sponsor of RTÉ’s coverage of the European Athletics Indoor Championships for the duration of the event.

For full competition details, including the terms and conditions, please visit the website of SPAR Ireland – www.spar.ie

Read more about SPAR Ireland

About SPAR Ireland

The SPAR brand is one of Ireland’s largest convenience retail organisations, and has been serving communities in Ireland for over sixty years. From the time it opened its first store in Dublin in 1963, SPAR Ireland has been a leader in Irish convenience retailing, bringing consumers the most innovative products and in-store offerings.