SPAR is working with a preferred tech partner, Spaaza, in a strategic partnership which will see the company support the retailer internationally with the development of the next generation of SPAR’s personalised loyalty and savings platform.

Strategic Partnership

Spaaza, an independent tech company based in Amsterdam, offers a powerful personalised loyalty solution that will help to meet the future needs of the different SPAR organisations across the globe. SPAR businesses internationally will have the option to implement Spaaza’s seamlessly integrable Application Programming Interface (API)’s* to connect with their customer interface within their own app, or to implement a ready-to-go SPAR app solution.

The partnership provides opportunities for SPAR to internationally increase engagement through the provision of personalised offers and collect insights to enrich the relationship between individual SPAR country operations and their customers. The Spaaza solution will empower SPAR businesses to turn their loyalty programmes into a personalised marketing channel which can create hyper-targeted, tailored promotions and marketing communications. Spaaza will also give SPAR retailers the advanced ability to provide valuable insights to partnering suppliers.

Digital transformation

Tom Rose, Head of International Operations at SPAR International, commented; “We are delighted to be entering this new strategic partnership with Spaaza. As a company with a proven international track record in employing cutting-edge technology in incentive marketing for modern and social commerce, we see the clear benefits of working with Spaaza. With their focus on creating customer engagement, connections, and personalisation, Spaaza will support us to further grow our digital solutions for SPAR country organisations, helping us to add value to our customers through our next generation personalised loyalty programmes.”

Dave Sevenoaks, CEO and Co-founder of Spaaza said; “We are very excited and proud to be working with SPAR International on the next generation of grocery loyalty programmes. SPAR supermarkets are embedded in their neighbourhoods and have a unique connection to the communities they serve. We are pleased to combine this with our technology to create programmes that offer great local experiences where the supermarket, local community, and shopper all benefit.”

This partnership builds on SPAR’s strategic partnerships with technology companies as part of its worldwide digital transformation strategy. In August 2021, SPAR International announced its global partnership with Naveo Commerce, a unique end-to-end e-commerce and fulfilment technology provider, to offer a fully integrated and customisable e-commerce solution to SPAR country organisations and retailers.

note for editors: seamlessly integrable API’s are known within the industry as ‘headless API’s’