The 41st SPAR International Marketing Conference came to an end yesterday with delegates agreeing strategies to implement in marketing using local expertise with global knowledge – reflecting how working Better Together strengthens the SPAR Brand.

Synergies between markets were clear from the diverse presentations shared throughout the conference, spanning a number of key strategic areas of marketing with an emphasis on digital and online being seen.

The three-day event brought together 60 managers from around the world to inspire each other through engaging presentations and informative store visits, focusing on diverse areas of marketing with a special focus on strategy, digital and brand awareness.

Please visit the event section to read more about the agenda and store visit programme of the SPAR International Marketing Conference 2018.