The 42nd SPAR International Marketing Conference came to an end yesterday with delegates agreeing strategies to implement in marketing using local expertise with global knowledge – reflecting how working Better Together strengthens the SPAR Brand.

Increasing collaboration between SPAR Partners was evident during the presentation sessions and in the networking which is an essential part of the conferences. Greater awareness of the shared best practice materials to be found on the SPAR Intranet platform, SPAR Connect, was also reflected in the local adaptation of many initiatives.

The three-day event brought together 79 delegates from around the world to inspire each other through engaging presentations and informative store visits, focusing on diverse areas of marketing with a special focus on strategy, digital and brand awareness.