Following the success of last year’s ‘Season of Joy’ campaign, which was recognised with a number of international awards, SPAR India and its customers have collected gifts for 7,200 children from the SOS Children’s Village at SPAR stores across the country.
The campaign is being spread across digital, print and social media channels with the hashtag #SeasonofJoy.
Commenting on the campaign, Rajeev Krishnan, SPAR India CEO and Managing Director, said: “At SPAR, we strongly believe in adding value to our local communities and positively impacting the lives of the people around us. In the spirit of Christmas, we are delighted to once again partner with the SOS Children’s Village to help fulfil the Christmas wishes of children in need. Our customers also get the opportunity to give back to the community and be a part of the children’s lives.”
All SPAR outlets had a special photo-wall of the children accompanied by their wishes for Christmas. Shoppers helped meet these wishes by buying the desired products and placing them at a special collections counter.
The gifts were primarily backpacks, school bags, toys and stationery items, enabling the children to learn and play. On behalf of all the customers, SPAR presented the gifts to the children before Christmas, truly making it a Season of Joy.
Watch this video to see how SPAR India has been promoting the initiative among its customers.
Source: SPAR India
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About SPAR India
In August 2014, SPAR International and Max Hypermarkets entered into a partnership agreement to develop the brand across the country. Max Hypermarkets is operated by the Landmark Group, a retail group headquartered in Dubai. SPAR India has focused development on the SPAR Hypermarket format, converting stores from the Max brand, with the possibility of opening smaller stores in the future to build on the presence of the brand.