SPAR Hungary has had a busy summer so far. In addition to renewing one of its key own brand ranges, they launched a new promotion campaign that reached several cities across the country.

New look SPAR Verde mineral water

On shelves now with a new look & feel is SPAR Hungary’s renewed Verde mineral water range. The packaging of the own brand mineral water has been redesigned and a new advertising campaign called SPAR Verde – part of your life has been launched. Intended for the health-conscious consumer, the aim is that it becomes one of the leading mineral water brands.

SPAR Grill food truck

To promote the consumption of high-quality meat products from its own meat processing plant, SPAR Hungary launched a nationwide tour of the SPAR Grill food truck. Over the course of several weeks in July, the SPAR Grill truck visited a total of eleven SPAR stores across the country.

The first SPAR Grill Mobile departed directly from the SPAR meat-processing plant in Bicske. By commissioning the specially equipped food truck, SPAR was aimed to promote the consumption of locally sourced meat products.

SPAR Hungary distributes more than 30 million kilograms of pork annually and it is the only retail company in Hungary to have its own meat-processing plant.

Customers had the opportunity to taste the SPAR Grill products from the food truck, easily recognisable with its special design and mouth-watering aromas. All products promoted can be purchased in SPAR stores throughout the country.