SPAR Hungary enables independent retailers to thrive
Since introducing sub-licencing, more than 80 independent retailers employing over 1,300 people have become members of SPAR, operating across the country. The majority of the stores trade in convenience locations and to date the combined annual turnover exceeds €97 million.
Launched in September 2012, four years on, there are over 80 SPAR retailers operating more than 100 SPAR stores. The SPAR principle of voluntary trading appeals to the retailers, who see many development opportunities for the future when partnering with the SPAR brand. The wide range of products, transportation of goods six days a week, extensive marketing support and promotions, as well as access to the modern IT system and the SuperShop loyalty programme are also factors for partnering with SPAR. Many of the retailers are experienced in food retail trading, having family businesses handed down for generations.
One of the most recent members are Gábor Bruzsa and Tímea Bruzsáné Révész who have opened one store in the Zugló district of Budapest this year but will open a second store in 2017, also in Budapest. Their adventure into retail started in 1992 and has grown into a passion for food retailing. Their decision to partner with SPAR came from reviewing opportunities within Hungary and learning from the SPAR business in Austria.
“The 500m2 store has been completely renovated, implementing modern elements for a growing business. Dependent on consumer response, the reopening of the store may create up to eight new jobs”, said Erwin Schmuck, Managing Director of SPAR Hungary.
The vast range of products offered on the shelves is well-known in SPAR stores all around the country. Upon entering the store, customers first experience the range of fresh fruit and vegetables, a delicatessen counter, a counter of meat products and an open bakery. In addition to these areas, an extensive range of frozen products, packaged goods and dairy products are also offered to the customers. A total of about 4,000 products are available, including the majority of SPAR Own Brand products.
