SPAR Hungary launches new domestic speciality range

August 23, 2021 IN THE CATEGORY: Own Brand and Suppliers, Sourcing

SPAR Hungary has launched a new product range featuring traditional Hungarian specialities under the name ‘SPAR HAZAI.SZERETEM’ (‘SPAR DOMESTIC. I love it’). Supporting local manufacturers and suppliers remains an important pillar of SPAR Hungary’s sustainable sourcing policy.


The recently launched ‘SPAR DOMESTIC. I love it’ range conveys Hungarian and gastronomic values and shows SPAR Hungary’s ongoing commitment to domestic suppliers. Featuring more than 50 food products, the SPAR DOMESTIC range includes meat products, pasta, dairy products, condiments, and ready meals.

Local sourcing

SPAR Hungary focuses on sourcing food products from Hungarian family businesses, farmers, and suppliers. This approach allows customers to rediscover unique traditional flavours. Moreover, domestic procurement significantly reduces transport costs and supports more sustainable farming practices. The newly launched SPAR DOMESTIC products were introduced in SPAR Hungary stores nationwide on 19 August.

SPAR Hungary currently offers more than 30 high-quality and affordable own brand product lines, catering to different customer needs and preferences.

Source: SPAR Hungary

Read more about SPAR in Hungary

About SPAR Hungary

The first SPAR Supermarket opened in Hungary in 1992, following the acquisition by ASPIAG (Austria SPAR International AG) of a majority stake in General Kereskedelmi Rt. Since its launch, SPAR Hungary has been actively involved in developing the country’s retail industry.

The licensing of independent retailers to operate the SPAR Brand in Hungary has proven successful. The retailers benefit from access to SPAR own brand products and expertise, while consumers enjoy the increased number of store locations. SPAR Hungary is one of the country’s largest employers, with 17,881 team members.