SPAR Hungary expands sustainability and plastic reduction initiatives

January 28, 2020 IN THE CATEGORY: Environment, Responsible retailing

SPAR Hungary is consolidating its sustainability initiatives with the introduction of a new sustainability logo, website, and slogan – “SPAR – for a sustainable future”. To make it easier for customers to remain environmentally conscious during their shopping trips, SPAR Hungary has also introduced eco-friendly bakery bags and multi-use silicone lids in INTERSPAR stores across the country. Starting this month, SPAR Hungary will also offer biodegradable and compostable plant pots at 34 INTERSPAR locations as part of its continued strategy to reduce plastic usage.

In line with the United Nations (UN) Sustainable Development Goals (SDGs), SPAR Hungary is active in multiple areas of sustainable development – including environmental protection, healthy lifestyles, food safety, employee support, and corporate social responsibility.

In addition to launching and coordinating concrete initiatives, SPAR Hungary’s sustainability programme aims to educate and encourage consumers to act together. The programme focuses on making sustainability goals part of daily life through locally implemented activities.

As part of its new umbrella branding initiative, SPAR Hungary has introduced the programme’s logo and the slogan “SPAR – for a sustainable future”, as well as a web page providing useful information to consumers about its sustainability goals and implemented measures.

“Together with customers, SPAR has been able to do a lot in the area of sustainability, including the support of charities, environmental initiatives, and health-conscious lifestyle initiatives, encouraging customers to take action. We are now consolidating them into a single framework. With our sustainability programme, we can effectively support important goals for the future”, said Mark Maczelka, Head of Communications at SPAR Hungary.

Following the introduction of reusable fruit and vegetable bags in 2019, SPAR Hungary is taking additional steps to protect the environment by providing high-quality reusable bags to package baked goods. Available in two sizes, the eco-friendly packaging can be used for bakery items such as loaves of bread, croissants, and rolls.

SPAR Hungary has also introduced reusable silicone covers on SPAR Own Brand sour cream and four flavours of sandwich spread, replacing plastic lids on top of the metal sealing foil and reducing annual plastic use by 5.5 tonnes. The bakery bags and the silicon lids are available in all INTERSPAR stores in Hungary.

Starting this month, SPAR Hungary will also offer customers ornamental plants in biodegradable and compostable flower pots across 34 INTERSPAR HypermarketsThe coir pots are made of the fibrous outer layer of coconuts, and can be used to grow plants without replanting them. Containing different types of plants and bulb flowers, the containers oxidise over time and remove the need for plastic packaging.

Source: SPAR Hungary

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About SPAR Hungary

The first SPAR Supermarket opened in Hungary in 1992, following the acquisition by ASPIAG (Austria SPAR International AG) of a majority stake in General Kereskedelmi Rt. Since its launch, SPAR Hungary has been actively involved in the development of the retail industry in the country.

The move to license independent retailers to operate the SPAR Brand has proven successful for Hungary, with new stores meeting the needs of a larger number of shoppers. The retailers benefit from becoming part of the SPAR organisation with access to own brand products, operating systems and the brand, whilst consumers enjoy the increased number of store locations.

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