During the second half of June, SPAR Georgia launched a nature clean-up campaign to raise awareness and protect the environment. SPAR team members from the Imereti region carried out the first clean-up activity in Racha Municipality, where they picked litter at the Shaori Reservoir touristic area.
SPAR Georgia continues to promote local suppliers, small businesses, and startups. During the first half of July, the SPAR country operator met with small and medium-sized business representatives at a B2B meeting in Pankisi to discuss establishing communication with large business entities. SPAR Georgia also made recommendations on how to strengthen entrepreneurial connections through direct networking activities.
The meeting was held as part of the US Agency for International Development – Pankisi Community Connections Program ‘Defining a Business-to-Business (B2B) Partnership’.
On July 15 and 16, SPAR Georgia held another edition of its InSPARational meetings, whereby 200 SPAR managers from across the country received valuable training sessions.
Held at the Sheraton Grand Tbilisi Metechi Palace, the training was led by the most experienced and in-demand trainers of Georgia’s International Sales Institute: David Chikvadze and Andro Dgebuadze. These professional trainers provided insight into leadership techniques and the importance of networking with 200 SPAR managers.
SPAR Georgia has held an internal football championship to promote a healthy lifestyle, with more than 50 SPAR Georgia team members participating.
The winning team was awarded the SPAR Transitional Cup. The SPAR football team, comprising the best players selected during the championship, started preparing for the Georgian Retail Association’s outdoor football tournament.
A few weeks after the internal football event, SPAR Georgia participated in the national Retail Cup football tournament, held 1-6 August.
Organised by the Georgian Retail Association and the Georgian Amateur and Company Sports Development Alliance, the football tournament aimed to promote a healthy lifestyle, develop teamwork, and boost corporate culture. The SPAR team made it to the semifinals and looks forward to participating in next year’s event.
Source: SPAR Georgia
The SPAR partner in Georgia is Foodmart, an existing food retailer with a solid and successful business. SPAR International granted the licence to operate the brand to SPAR Georgia in early 2014. SPAR launched in the country later that year, with three supermarkets opening on the same day in Tbilisi.
SPAR Georgia has focused on offering a good selection of fresh produce and traditional Georgian baked goods, complemented by a localised food-to-go proposal. The stores also include SPAR Own Brand ranges, baby food ranges, increased grocery lines, and non-food departments.