SPAR Croatia is launching ‘Start Up Croatia’, a competition paired with a unique TV format that will be broadcasted this fall, in partnership with the Croatian channel, Nova TV. Through the campaign, SPAR aims to help entrepreneurs and innovative start-ups place their products on the shelves of SPAR stores in the country.

From hundreds of applicants, eight small Croatian businesses and start-ups were selected to tell their unique story to Nova TV viewers. SPAR experts will help the selected candidates to master all the steps required to get their product on the shelves of one of the largest retail chains in Croatia.

Customers will be able to find ‘Start Up Croatia’ shelf signage at all INTERSPAR Hypermarkets and selected SPAR Supermarkets in 51 locations throughout Croatia, highlighting a range of products sourced from the eight selected local entrepreneurs.

“By launching the ‘Start Up Croatia’ campaign, SPAR continues to actively support local manufacturers and innovative start-ups. We consider it especially important to be launching our project in the context of the challenging economic situation, marked by a global pandemic and growing economic crisis”, explained Helmut Fenzl, President of the Management Board of SPAR Croatia.

“SPAR Croatia believes in Croatian products, in the quality and innovation that come from our local entrepreneurs. Through ‘Start Up Croatia’, we assist the chosen candidates in meeting all the strict requirements for their product to be sold on the shelves of a large retail chain. This could include improving product formulation, meeting all health and safety standards, defining production planning, or obtaining the necessary certificates, and selecting and designing the packaging. But finally, it’s up to our SPAR customers to decide how they like the new products”, concluded Helmut Fenzl.

This follows very successful similar campaign run by SPAR Slovenia, read about the fourth series launched in 2019 here.

Source: SPAR Croatia

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About SPAR Croatia

The first SPAR store opened in Croatia in mid-2005, following the signing of the licence agreement between ASPIAG (Austrian SPAR International AG) and SPAR International in 2004.

As a member of the ASPIAG group, SPAR Croatia has access to a wide range of own brand products. Brand development has primarily taken place through SPAR Supermarkets and INTERSPAR Hypermarkets, both through the take-over of existing chains and the opening of new stores.