SPAR Croatia introduces SPAR China Partners to local suppliers
A delegation of high-ranking SPAR China executives recently travelled to Croatia to visit SPAR Hypermarkets in three different cities. The delegation consisted of store owners from five Chinese provinces, as well as the Managing Director of SPAR China, headquartered in Shanghai. They were accompanied by Guo Geping, Chairperson of the China Chain Store and Franchise Association.
The store visits got underway in Rijeka with delegates visiting SPAR Croatia’s most state-of-the-art INTERSPAR Hypermarket, where they were welcomed by Helmut Fenzl, Managing Director of SPAR Croatia. After Rijeka, they travelled to the Dalmatian coast to visit the INTERSPAR in Zadar, rounding up their trip in Zagreb with a visit to the INTERSPAR at City Center One shopping mall.
The delegates were given an overview of the large selection of products on offer to customers in SPAR stores in Croatia. They were also introduced to a select group of Croatian suppliers who presented their products to the group.
“We are extremely pleased and proud that our colleagues from China have decided to come to Croatia to learn about our INTERSPAR Hypermarkets and their rich offerings. I am also glad that we have given our local suppliers this excellent opportunity to present their products to our Chinese representatives,” said Helmut Fenzl.
SPAR has been present in China since 2004, and its market coverage has been growing year by year. Today, SPAR is present in seven provinces in China with over 350 stores and an annual turnover in 2018 of €1.5 billion.
Source: SPAR Croatia
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About SPAR Croatia
The first SPAR store opened in Croatia in mid-2005, following the signing of the licence agreement between ASPIAG (Austrian SPAR International AG) and SPAR International in 2004.
As a member of the ASPIAG group, SPAR Croatia has access to a wide range of own brand products. Brand development has primarily taken place through SPAR Supermarkets and INTERSPAR Hypermarkets, both through the take-over of existing chains and the opening of new stores.
