SPAR Hungary introduced a great campaign this summer, encouraging customers to discover some wonderful parts of the country, whilst supporting the Hungarian Maltese Charity Service.

SPAR Hungary selected 16 of the country’s many attractions and participants of the campaign had the opportunity to send through a selfie of themselves at one or more of the selected sites. Once a certain number of pictures was received for a location, the site became active on a map. When all the locations were activated, the points were joined together to form a heart shape. The campaign attracted a lot of interest and really showed the strength of the SPAR community in Hungary.

At the start of the campaign, SPAR Hungary made the commitment that if at least 1,000 images were received by the end of the campaign, it would donate HUF 1,000,000 (over €3,000) to the Hungarian Maltese Charity Service. With more than 3,500 images received, the campaign was a huge success.

The initiative was supported by TV and radio advertising, billboards and city light posters, press releases, online advertising, social media campaigns, and instore communications.

Source: SPAR Hungary