SPAR China partner in Shandong, Jiajiayue, has opened its first membership-based warehouse supermarket. Located in Hongyang Plaza, Jinan City, the SPAR Jiajiayue Member Store brings members an exclusive shopping experience and more differentiated services.

The 7,000m2 store has a spacious and open layout, with 3m wide shopping aisles. The store offers over 3,000 high-quality SKUs, thanks to SPAR Shandong’s excellent product development capabilities and category management advantages.

Before opening the store, the company’s procurement team carried out an advanced category planning project to select the best product range that would meet members’ needs. SPAR Shandong’s procurement team counts more than 400 members, involving more than 30 countries across the globe.

Around 50% of the products available instore have been sourced internationally. Meanwhile, SPAR Shandong has strong domestic sourcing capabilities, ensuring direct delivery from the origin and quality traceability.

SPAR Shandong is a pioneer of the farm-to-supermarket model in China, providing fresher food options to customers. As a result, over 500,000 fresh growers and 1,600 preferred farming fields currently participate in the company’s farm-to-fork initiative. To achieve better and faster delivery from the product’s place of origin to the family table, SPAR Shandong has built six ambient logistics centres and seven fresh food logistics centres. 

By joining the SPAR Jiajiayue Member Club, customers gain access to an extensive assortment of high-quality products, as well as free parking, customer loyalty activities, coupons, shopping rebates, and other value-added services. 

Source: SPAR China

Read more about SPAR China

About SPAR China

SPAR was introduced to China in 2004 with the signing of the licence agreement for Shandong province. The addition of more partners followed this. SPAR currently has partners in eight provinces: Shandong, Guangdong, Beijing, Sichuan, Henan, Hebei, Yunnan, and Guizhou. 

The privately-owned retail chains licensed to operate SPAR have a cooperative relationship. As a result, this partnership aligns with the original SPAR mission of working together to reduce costs, maximise sales, and increase profits. The SPAR China Partners, whilst part of a leading international group, maintain 100% local ownership.