SPAR China partner Jiajiayue, headquartered in Shandong, on October 22 debuted a new flagship store during the grand opening of Wuyue Plaza in Bincheng, Binzhou city. The SPAR regional operator is a strategic alliance brand partner of Wuyue Plaza.

Binzhou’s Wuyue Plaza, located at the intersection of Bohai 18th Road and Changjiang 3rd Road, is a brand-new bustling business district with seven main business types. These include catering, entertainment experience, boutique retail, and supermarkets.

Ahead of the opening, 500 illuminated drones successfully attracted the curiosity of urban consumers by creating a dazzling sky show. After several months of careful preparation and construction, SPAR Jiajiayue Binzhou Wuyue Plaza store features a sales space of more than 3,000m2. The store offers a full assortment, including fresh vegetables and fruits, live fish and seafood, cold fresh meat, and freshly cooked food to go. Also available are non-food products such as household cleaning, personal skincare, and daily necessities.

The SPAR Hypermarket is supplied by the regional partner’s logistics and fresh food processing centre. The store provides home delivery through third-party platforms such as Meituan and the Jiajiayue Youxian platform to meet customers’ convenience needs.

Source: SPAR China

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About SPAR China

SPAR was introduced to China in 2004 with the signing of the licence agreement for Shandong province, followed by the addition of more partners. The privately-owned retail chains licensed to operate SPAR have a cooperative relationship.

As a result, this partnership aligns with the original SPAR mission of working together to reduce costs, maximise sales, and increase profits. The SPAR China Partners are part of a leading international group but maintain 100% local ownership.