In the North of the country, SPAR China partner SPAR Shandong continues to develop its store network with the reopening of three modernised supermarkets.

SPAR Shandong Qingdao Jimo District Baolong Plaza Supermarket

After a complete renovation, the 3,270m² SPAR Shandong supermarket in Qingdao Jimo District Baolong Plaza reopened its doors to customers. Located in the commercial area of Jimo City, the supermarket caters to a wide range of customers, with schools, hotels, office buildings, and residential areas all within one kilometer.

Fresh produce is a core part of the instore offering, including fresh fruit and vegetables, meat, and freshly caught fish. In addition, an extensive grocery and non-grocery assortment is on offer instore, including local delicacies, providing a one-stop-shop for customers. The food-to-go area has also been enhanced with a variety of hot and cold meals available. The overall store design results in a more pleasant shopping experience, with improved spacing, shelf design, lighting systems, and product display.

SPAR Shandong Yantai Longkou Poly Plaza Supermarket

The 3,259m² SPAR Shandong supermarket in Yantai Longkou Poly Plaza reopened after 10 days of extensive renovations. This renovation focuses on optimising the instore product assortment, including fresh produce and food-to-go, with local and international products make up a core tenet of the product offer.

Additionally, the store layout has been optimised to improve the customer experience. Innovations include dynamic price tags which also feature source information of products and cooking suggestions. Themed food-to-go also offer speciality meals and pastries, as well as dedicated dining and rest areas.

SPAR Shandong Jinan Lixia Mingfu City Supermarket

The SPAR Shandong supermarket in Jinan Lixia Mingfu City reopened with a new look and feel. With a retail sales area of 1,700m², the renovation focused on store design, service upgrades, and product optimisation. The theme of seafood is present in the supermarket, including in the physical store design and in the fresh seafood assortment available instore for customers. Seafood products are also cooked instore and can be served immediately.

The overall product assortment has been revamped, with 3,000 products removed and 1,000 new products added. SPAR Own Brand products are also present throughout. Food-to-go also forms an important part of the offering, including freshly made and cooked pizza and bakery providing meals morning, noon, and night.

Source: SPAR China

Read more about SPAR China

About SPAR China

The SPAR brand was introduced to China in 2004 with the signing of the licence agreement for the Shandong province. Today, two core partners build the brand in the north and south, extending the communities having access to SPAR stores. The privately-owned retail chains licensed to operate the SPAR brand have a cooperative relationship. As a result, this partnership aligns with the original SPAR mission of working together to reduce costs, maximise sales, and increase profits.