With several openings across January and February, SPAR China partner SPAR Shandong has strengthened the brand's presence across Northern China. The retail organisation opened three new stores and renovated six existing locations, focusing on premium fresh food, enhanced store layouts, and a smooth omnichannel shopping experience.

New openings across the country

SPAR Shandong continued its expansion across the North of the country. In January, a dual opening took place in both the SPAR Shandong Xingtai Causeway Bay supermarket and SPAR Shandong Ginding Plaza supermarket. These supermarkets intend to serve as comprehensive shopping hubs, featuring a new-generation store concept focusing on optimised layouts and fresh food departments.

Reinforcing its presence in the capital, SPAR Shandong celebrated the grand opening of the SPAR Shandong Fataou supermarket in Beijing’s Chaoyang District. The 2,600m² supermarket has been fully transformed into a modern retail destination offering local, international, and SPAR Own Brand products, as well as a strong seafood selection, leveraging cold-chain logistics from Weihai. The supermarket integrates store pickup and home delivery services, ensuring convenience for the surrounding urban community.

Modernising the shopping experience

Two major supermarket renovations to the SPAR Shandong Wendeng Huiquan and SPAR Shandong Zhangcun Shopping Plaza supermarkets were completed in January. The upgrades include optimised layouts for fresh food and the introduction of new products. The supermarkets utilise a central kitchen for efficiency while ensuring local specialties are made fresh instore.

The SPAR Shandong Zibo MixC supermarket reopened with 2,200m² of retail sales area now featuring a more effective layout. Highlights instore include the expanded seafood department and a vibrant food-to-go area that offers local delicacies and freshly baked goods. This supermarket also introduced 30+ new community services and a dedicated member service area.

SPAR Shandong also completed the renovation of the SPAR Shandong Weigo, SPAR Shandong Sanbao Plaza, and SPAR Shandong Sifang Liantong supermarkets. The upgrades focused on an improved product assortment tailored to local demographics and enhanced instore layout.

Celebrating the Lunar New Year

Across all newly opened locations, SPAR China embraced the festive spirit of the Lunar New Year to create an immersive shopping experience. To meet the high demand of the holiday season, the supermarkets introduced themed gift boxes. These initiatives ensured that customers could find everything they needed for a joyful new year’s celebration.

Source: SPAR China

Read more about SPAR China

About SPAR China

The SPAR brand was introduced to China in 2004 with the signing of the licence agreement for the Shandong province. Today, two core partners build the brand in the north and south, extending the communities having access to SPAR stores. The privately-owned retail chains licensed to operate the SPAR brand have a cooperative relationship. This partnership aligns with the original SPAR mission of working together to reduce costs, maximise sales, and increase profits.