SPAR China founding partner, SPAR Shandong, continues to grow the brand's presence in the north of the country, opening three new and renovated SPAR supermarkets.

SPAR supermarket Zibo Hengtaicheng

At the end of June, the new SPAR supermarket Zibo Hengtaicheng opened its doors to customers. With a retail sales area of 3,000m², the supermarket has adopted the new flagship generation of SPAR stores in China, developed in collaboration with SPAR International and bringing best-in-class stores to customers in China.

The product assortment focuses on young families looking to do their weekly shop, tourists, and those employed in the area. Instore, the standout food-to-go department provides a range of local delicacies which can be enjoyed both on the move and in the instore dining area. Fresh produce is sourced directly from producers and includes a traceability system, whereby customers can understand the journey of their fresh products from origin to the store shelves. The bakery also offers an international curation of products.

SPAR supermarket Harbour Bay

Located at the high-profile Zhiharbour Bay in the Huancui District on the coast of Weihei, the new compact 540m² SPAR supermarket Harbour Bay has an assortment tailored to those visiting this historic part of the city. The supermarket offers a wide range of local specialities, including crab roe sauce, grilled fish fillet, and Weihai craft puree beer, bringing a taste of Weihai to customers.

SPAR supermarket Linyi Taisheng Plaza

After extensive renovations, the SPAR supermarket Linyi Taisheng Plaza reopened its doors to customers at the beginning of July. This 1,800m² SPAR supermarket focuses on fresh food, with significant upgrades made to the bakery and delicatessen departments. The store layout and product assortment were optimised in both grocery and non-grocery areas to provide a more tailored offering to customers.

Source: SPAR China

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About SPAR China

The SPAR brand was introduced to China in 2004 with the signing of the licence agreement for the Shandong province. Today, two core partners build the brand in the north and south, extending the communities having access to SPAR stores. The privately-owned retail chains licensed to operate the SPAR brand have a cooperative relationship. As a result, this partnership aligns with the original SPAR mission of working together to reduce costs, maximise sales, and increase profits.