SPAR China and it's two lead partners, SPAR Shandong in the North and SPAR Guangdong in the South, further grew the SPAR brand with the opening of new and modernised stores in December.

SPAR Shandong Rongyue Hui supermarket

In the North of the country, SPAR China partner SPAR Shandong celebrated the opening of a new supermarket in Beijing, located in the bustling Mentougou District. The surrounding area is home to approximately 250,000 people within two kilometres of the supermarket with the business district also in the locality.

This supermarket is positioned as a quality store focused on fresh food, ranging from fresh fruit and vegetables, meat, and seafood. Additionally, the extensive food-to-go departments include freshly baked pastries and cakes, pizza, and more. Alongside an extensive grocery and non-grocery assortment, customers can purchase all of their shopping needs under one roof.

SPAR Guangdong Galaxy City supermarket

Meanwhile, SPAR Guangdong in the South reopened the SPAR Guangdong Galaxy City supermarket after an extensive renovation. After serving the local community for 14 years, the supermarket has been fully modernised to bring an improved shopping experience. This includes through product optimisation, a redesigned store layout, and improved departments and services.

The fresh departments have seen an extensive upgrade, including with the bakery and food-to-go departments. The instore shopper journey has also been improved. To further unlock price value, the supermarket includes specific colour labels which provide various price points, ranging from value to premium products. Overall, the product assortment is now more aligned with the needs of local customers, including an increase in healthy and green organic products and SPAR Own Brand products.

Source: SPAR China

Read more about SPAR China

About SPAR China

The SPAR brand was introduced to China in 2004 with the signing of the licence agreement for the Shandong province. Today, two core partners build the brand in the north and south, extending the communities having access to SPAR stores. The privately-owned retail chains licensed to operate the SPAR brand have a cooperative relationship. This partnership aligns with the original SPAR mission of working together to reduce costs, maximise sales, and increase profits.