SPAR Belgium has welcomed a new SPAR Supermarket to its retail portfolio. Part of Retail Partners Colruyt Group, this SPAR Supermarket is located in Handzame in the north-west of the country. Passionate about great food and retail service, retailers Jens van Landeghem and Delphine Devadder tell us what drives their retail success in a highly competitive retail market.

Kneading dough at closing time

The bakery at the SPAR Supermarket in Handzame is a real showpiece, setting this SPAR store apart from its competitors in the area. Bread is baked onsite with dough kneaded at closing time and left to rise overnight in a proving cabinet.

“In the morning we start baking, so we can offer our customers the most delicious, fragrant bread”, Jens van Landeghem explains.

Local and fresh

Jens and Delphine share a passion for the SPAR Brand and good, fresh food, and this is clearly reflected in the assortment offered instore.

Their SPAR Supermarket showcases locally sourced products including the best local beef and cheeses. Cold cuts are freshly sliced at the counter on request of the customers, which creates regular opportunities for a casual chat. The deli counter also boasts delicious homemade food-to-go, including their renowned vol-au-vent with salmon.

Market feel

The SPAR Supermarket in Handzame has a fresh and modern look. It has a sales surface of 780m² and is staffed by a team of 13 locally hired colleagues. Jens and Delphine focus clearly on the fresh sections. “We want to create a real fresh market feeling”, says Jens.

Source: SPAR Belgium partner Colruyt

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About SPAR Belgium

SPAR was introduced to Belgium in 1947, representing the first step in the international development of SPAR. SPAR licences have been granted to SPAR Retail (part of the Colruyt Group) and SPAR Lambrechts NV.

SPAR Retail accounts for over 80% of total SPAR sales generated through a combination of company owned and independently operated stores. SPAR Lambrechts is the second partner supporting independent retailers. SPAR Retail operates two formats: SPAR and EUROSPAR, while Lambrechts focuses on serving customers with the SPAR and SPAR Express formats.